IT Trends 2010, Network TV Channel 3 Dimensions
Published by master at January 3rd, 2010
Discovery Communications and ESPN will soon launch 3-dimensional television network in the U.S., hoping that the 3D technology can go to the theater area and for the TV show at home. The announcement was made Tuesday (05/01) yesterday in the CES event in Las Vegas, where the 3D TV will be a major theme in this year 2010. Discovery said it had held a joint venture with Sony and IMAX 3D to create a service, which will be targeted to 24-hour television channel which presents movies, environmental programs and other content in 3-dimensional version.
Separately, ESPN will also feature 85 sporting events this year in the channel from ESPN 3D FIFA World Cup matches in 2010 on June 11, 2010, and 25 other World Cup matches. Major electronics vendors like Sony, LG Electronics and Panasonic also plans to create a 3D TV and Blu-ray player at the end of this year.
For that, some kind of indication of consumer demand will be a special 3-dimensional glasses and other devices when watching 3D TV at home, according to Howard Stringer, CEO of Sony. Discovery, which owns the Discovery Channel and 12 TV networks in the U.S. will work with Sony and IMAX to provide a special channel 3D.
As for Sony and IMAX will provide television license rights to present 3D films and other content, also provide advertising and sales. While the IMAX will be a 3D theater service provider and promoter of the service, Stringer added.
